What to post on social media as a local business: 30 ideas

Don’t sell in every post. A good week for a local business mixes five kinds of post: ones that teach, ones that prove you’re good, ones that start a chat, ones that sell, and ones that show who you are. Three or four good posts a week beats a rushed one every day.

1. The most common question customers ask, answered properly.
2. A mistake you see people make, and how to avoid it.
3. A 30-second how-to video at the counter or on the job.
4. “What I’d buy with £50”: a quick guide to choosing well.
5. A seasonal checklist (getting the boiler ready for winter, the garden for spring).
6. A myth in your trade, busted.

7. A before-and-after of a real job.
8. A customer review, shared with their permission, plus your reply.
9. A behind-the-scenes look at the care that goes into your work.
10. A problem you solved this week, told as a short story.
11. Your qualifications, accreditations or memberships, explained in plain English.
12. A milestone: years open, a new team member, a new service.

13. An honest “this or that?” question about your trade.
14. “What’s the one thing you always mean to buy and never do?”
15. A local question: favourite walk, best chippy, hidden gem nearby.
16. Ask customers to share their photo or result.
17. A gentle, good-humoured gripe everyone in your trade will recognise.
18. Ask what they’d like you to stock, offer or explain next.

19. New stock or a new service, shown in use rather than listed.
20. A genuine offer with a clear end date, never a fake countdown.
21. “Last few left” when it’s true.
22. A bundle or gift idea at the right time of year.
23. Your opening hours or booking slots, when they change or fill up.
24. A reminder of the problem you solve, and how to get in touch.

25. Why you started the business.
26. Meet the team, one person at a time.
27. A day in the life, from opening up to locking up.
28. A local cause, club or event you support.
29. Something that went wrong, and what you learned.
30. A thank-you to your regulars.

Ideas are only half of it. Each one still needs writing for each platform, with the right length, hook and hashtags. Our free Content Hub has a “What to post today” button that suggests three ideas for your business based on the date and season, then writes the posts in your voice. For a whole week at once, the 7-day campaign plans and writes every post.

If you’d rather someone else ran it, wirral.ai’s team can set up and run your social content with you. Tell us what you need.