The free AI toolkit we actually use

Most businesses run out of things to post because they treat every post as a brand-new idea. The fix is a system, not more inspiration.

Make every idea three ways.

• Talking head: you on camera, explaining it in 30 seconds.
• Green screen: you in front of what you’re talking about: a website, a review, a before-and-after.
• Carousel: the same idea as 5 to 7 slides people save and share.

Plan ideas in three groups of ten.

• Ten for new people: the questions customers ask before they’ve heard of you.
• Ten that build trust: your onboarding process, behind the scenes of you working, live soundbites from real jobs, a day in the life.
• Ten that convert: case studies, offers and what working with you is actually like.

Thirty ideas in three formats is ninety posts: around three months of content from one planning session. Our free Social Content Hub drafts them in your voice, and our guide to what to post as a local business has thirty starter ideas.

These save days on any website or app. They give you a fast, polished first draft; the judgement about what the business needs still has to come from a person.

• screenshot-to-code: turns a screenshot, mock-up or Figma design into working HTML, Tailwind, React or Vue. Open source under the MIT licence, with a hosted version at screenshottocode.com. You bring an API key for the AI model it uses.
• Cult UI: open-source, copy-and-paste components and AI agent patterns for React, Next.js and Tailwind, added to a project with the shadcn command line.
• Skiper UI: animated React components built on shadcn/ui, for the small interactions that make a site feel premium. Check which components are free before you rely on them.
• Watermelon UI: a free collection of components, templates and design patterns, useful for landing pages and dashboards.

Before you use any of them in a client project, read the licence and check the code you copy. Free to use doesn’t always mean free to resell.

Skills are reusable instructions that make an AI coding assistant work the way a good developer would. The four we’d install first:

• Superpowers: makes the assistant brainstorm, plan, test and review before and while it builds, instead of rushing to code.
• claude-mem: gives it a memory of your project across sessions, so you stop re-explaining the same things.
• Impeccable: a design polish pass for front ends: spacing, type and the details that separate “fine” from “finished”.
• find-skills: searches for the right skill for the job and installs it.

These tools are moving fast, so check each project’s page for the current version.

• Social Content Hub: like ChatGPT, personalised for your business. It learns your voice and writes posts, campaigns and calendars for every platform.
• AI opportunity finder: three quick questions and three grounded suggestions for where AI could help your business.
• The wirral.ai community: a free Discord where we share new tools as we find them and answer questions.

• Watch what you paste in. Keep customer data and anything confidential out of tools you haven’t vetted. Our guide to staff pasting data into ChatGPT has a simple policy.
• Free tools can have paid running costs. Anything that calls an AI model needs an API key, and usage is billed by the provider.
• Own what you build. Keep the code and accounts in your business’s name, not a freelancer’s.

Rather have it set up and run for you? That’s what our done-for-you tiers are for.