Content Hub: the app we built to run our own social media

Every small business owner we speak to knows they should post more. The trouble isn’t ideas, it’s the hour it takes to turn an idea into a post for each platform, in a voice that sounds like them, week after week. Generic AI tools help a little, but they don’t know your business, so everything needs rewriting.

• It learns the business. A brand profile (services, offers, the words you use and avoid) and up to five brand voices trained on your own writing.
• Interview me. It asks three questions about your week and writes posts from your real stories, which is what makes them sound human.
• Plans and campaigns. Seven day campaigns, 30 day calendars and a slide by slide carousel builder.
• Auto-posting. On Pro, posts go out on schedule to every connected account at once.
• Accounts and billing. Sign in with email, Google or Apple, a 14 day free trial, and plans managed through Stripe.

Every Monday morning our system writes the week’s marketing pack automatically: posts for each platform, a carousel, two short video scripts, ads and a blog post, all on one theme. The theme runs through our free Boring Jobs Checklist one section a week.

The carousels and Instagram posts end with “Comment BORING”. Anyone who comments gets the checklist link by DM straight away, the checklist page captures their email, and a short follow-up offers a free call. The same pattern works for any local business with something genuinely useful to give away.

We automate the boring parts and keep a person in charge of what goes out. Content Hub writes the drafts and does the posting, but nothing is published without being approved first. It’s the same thinking we bring to automation projects for clients: take the repetitive work away, keep the judgement where it belongs.