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A Hootsuite alternative for small businesses that would rather not pay $99 a month
Hootsuite is built for marketing teams. If you are a small business that mostly needs good posts written and sent, here is how the free wirral.ai Studio compares.
Hootsuite alternative· 4 min read
At a glance
| wirral.ai Studio | Hootsuite | |
|---|---|---|
| Starting price | £0, every month | About $99 a month on annual billing |
| Free plan | 30 posts a month, every tool, no card | Trial only |
| AI writing in your brand voice | Included free | Included on paid plans |
| Campaigns, 30-day calendars, carousels | Included free | Calendar and scheduling |
| Ad copy and review replies | Included free | Not the focus |
| Auto-posting | £9.99 one platform, £19.99 all | Included |
| Analytics and social inbox | Not yet | Strong |
Rival prices are the entry prices published reviews reported in November 2026, in US dollars. Plans change, so check each site before you decide. All product names are their owners’ trademarks; wirral.ai isn’t affiliated with them.
When Hootsuite is the better choice
If you have a team managing many accounts, need a shared inbox for comments and messages, or report on social performance to a manager, Hootsuite’s analytics and inbox tools are built for that, and we don’t have them yet.
When the wirral.ai Studio is the better choice
If the hard part is knowing what to post and writing it well, the studio does that for free: it learns your business and how you talk, then writes posts, week-long campaigns, month-long calendars, carousels, ad copy and replies to your Google reviews. You only pay if you want posts published for you, from £9.99 a month.
Start free at go.wirral.ai, no card.
Common questions
Is there a free alternative to Hootsuite?+
Yes. The wirral.ai Studio writes 30 personalised posts a month for free with every tool. Hootsuite offers a trial rather than a free plan.
Can I still schedule posts?+
On Starter (£9.99 a month, one platform) or Pro (£19.99, every platform). On the free plan you copy posts into each app or download a campaign as a spreadsheet.
Get your free studio
Free every month. Pay only if you want posts published for you, from £9.99.