Beginner lesson
AI, for a new business, is a way to draft and sort. It is not a member of staff, and it does not know your prices, your town or your customers unless you tell it.
Three jobs it is useful for this week:
- Turning rough notes into a first draft you then edit.
- Listing the questions a customer would ask before you write a page.
- Replying to an enquiry the same day, in your words, without inventing a price.
Three things to refuse:
- Do not paste a customer’s personal details into a public chat.
- Do not publish numbers, reviews or guarantees the model invented.
- Do not connect five new tools before you can describe one job that repeats.
Give it twenty minutes. Write what you do in two sentences. Run the first prompt below. Delete every line you would not say out loud.
Prompt starter pack
Copy a prompt, replace the brackets, and read the answer before you use it. These are starters, not a finished campaign.
Say what you do, plainly
Use this before you write a homepage or a social bio.
You are helping a small business in the UK. Write in British English. Business name: [name] Town: [town] What we do: [one sentence] Who it is for: [who] What we refuse to pretend: [for example, we do not offer 24-hour callout] Write three versions of a two-sentence description. No slogans, no "passionate", no invented awards. Then list three facts you would need from me before this could go on a website.
Turn one real job into posts
Use this when you have done the work but have not posted about it.
Write four short social posts from the notes below. British English. Do not invent reviews, prices, star ratings or how many customers I have. If a detail is missing, leave a [bracket] for me to fill. Notes from the job: [what happened, in my words] Town: [town] Tone: calm and practical, like a person who did the work. Give me one post each for Facebook, Instagram, LinkedIn and Google Business Profile. After them, list anything you assumed.
Reply to an enquiry
Use this for a message you would otherwise leave until tonight.
Draft a reply to this enquiry. British English, short, friendly, and specific. Ask only the questions I still need. Do not quote a price. Do not promise a date I have not given you. End with one clear next step. What we do: [service] Enquiry: [paste it] Questions I still need answered: [list] When I can actually look at it: [for example, tomorrow morning]
A page outline, not a fake article
Use this before you pay anyone to "do your SEO".
Outline one page for my business. Do not write the full page yet, and do not claim I rank for anything. Business: [what you do] Town: [town] The question a customer types: [for example, web design in West Kirby] Proof I actually have: [a real project, a photo, a qualification — or "none yet"] Give me: a suggested H1, five questions the page should answer, and a list of claims I must not make unless I can point at evidence.
What not to automate yet
Use this before you connect a pile of tools.
I am starting out. Here is my week: [describe a normal week in a few lines]. List at most three tasks that are worth automating now, and three I should keep doing myself. For each one say why. Prefer a simpler habit over a new subscription. Do not recommend a product by name unless I have already said I use it.
Interview me before you write
Use this when a draft sounds like nobody in particular.
Do not write the piece yet. Ask me six questions, one batch, so you can write in my voice later. Ask about a real job, a mistake I would not repeat, the words my customers use, and anything I refuse to say. Wait for my answers.
Connectors, in plain English
A connector is a way two tools pass one fact without you typing it twice. A website form can land in your inbox. A booking can land in your diary. A new review can become a draft reply you still have to send.
Start with one handoff that already annoys you. Write down: where the fact starts, where it should end, and who checks it. If you cannot name the person who checks it, do not automate it yet.
Marketing OS, later, is the version of this we run for marketing. You do not need it to finish this lesson.
Automation walkthrough: one enquiry
This is a walkthrough of a single job, not a setup guide for a named product.
- Decide the fields you actually need: name, what they want, town, and how to reply. Leave out anything you will not use.
- Decide where it lands. One inbox is enough. Two inboxes means it will be missed.
- Write the first reply by hand once, using the enquiry prompt. Keep that reply as the pattern.
- Decide the handoff. A person takes over when there is a price, a complaint, or anything you would not want said without you.
- Only then ask whether a tool should send the first acknowledgement. The acknowledgement is not the job. The reply is.
If you already have a website, this job lives on the automation path. If you do not have a site yet, websites are a fixed-price build.
One-week planning template
One job a day. Copy it into a note. There is no score and no streak.
| Day | Job |
|---|---|
| Monday | Write down one offer in two sentences. Who it is for, what they get, how they ask for it. |
| Tuesday | Collect proof you already have: one photo, one real job, one question customers ask. No invented reviews. |
| Wednesday | Draft a homepage or a single service page from the prompt pack. Read it aloud and delete anything you would not say. |
| Thursday | Reply to every open enquiry the same day, even if the reply is only "I can look at this tomorrow". |
| Friday | Post one thing from a real job, or decide not to post and write down why. Either is a decision. |
| Saturday | Look at one tool you already pay for. Note the single fact you retype into something else. |
| Sunday | Pick one next step only: the Starter Kit lesson again, a website brief, or a call about automation. |
An introduction to Marketing OS
Wirral.ai Marketing OS is the system we are building to run marketing in one place: content, the boring repeat jobs, and SEO foundations. The line we use for it is “Built for us first, so we know it works.” The write-up of how we already run our own socials is the Content Hub case study.
You can try the content writer now at socialapp.wirral.ai. A subscription price for Marketing OS on its own is not listed here.
The AI Mastery Academy is the self-paced course included in every done-for-you tier, all 10 modules. It is not sold as its own checkout. Read what the Academy is for.